Your First Promotion

This checklist takes you from an empty workspace to a live claim page. Most teams finish it in under an hour; the time mostly goes into preparing serials and gift stock.

1. Prepare your products

Decide what claimants need to prove and what they get:

• What they bought — add the product under Products and, if you validate purchases, upload its serial numbers. See Adding Products and CSV Uploads.
• What they receive — add a gift product under Products → Gifts with stock, upload voucher codes, or plan a cashback amount. See Gifts & Stock.

2. Make sure you can fulfil

Reward	What you need
Physical gift	A connected carrier — Connecting Carriers
Gift outside the EU	Customs data on the gift product — Customs
Cashback	A payout account — Cashback Payouts
Voucher / gift card	Voucher codes or a connected Shopify store — Vouchers & Gift Cards

3. Create the promotion

Press New promotion in the header and walk through the form:

1. Pick the reward mode (Product+, Cashback, Mixed gift, Giveaway or External). Only the settings that mode needs are shown. See Promotion Types.
2. Set the title, slug and dates: start, end, and the last date claims are accepted.
3. Choose the countries where the promotion runs.
4. Link the products that qualify and, for physical rewards, the gift and default carrier.
5. Review the claim form: which fields and proofs are required.
6. Add the terms and conditions (text or PDF).
7. Save. The promotion starts as a draft or planned promotion and goes live on its start date.

Details: Creating Promotions.

4. Test it yourself

Open the public claim page from the promotion detail page and submit a test claim with a real serial. Check that:

• the page shows your logo, colours and the right language;
• the serial gets auto-check Good (a second claim with the same serial is flagged for review);
• the confirmation email arrives and the status link works.

Then approve the test claim in Requests to check the label or voucher flow, and decline or delete it afterwards.

5. Share and follow up

Copy the promotion link, add UTM tags per channel and share it — see Sharing & Embedding. Follow traffic in Analytics and work the queue in Requests — see Managing Claims.

Tip: Connect Styrar to post the promotion to your social channels automatically the moment it goes live.