Brand guidelines · v1.0

Build with it. Don’t break it.

The marks, palette, type, and tone that make Donaraz feel like Donaraz, across the product, this site, and every surface we ship.

Colour system

One lilac carries the brand.

Lilac is the only accent. Ink is the ground everything sits on. The status colours are for state, never for decoration.

Click any swatch to copy its hex.

Typography

Funnel Sans is the voice of every surface.

One family for display, UI, and marketing. JetBrains Mono handles code. Sentence case throughout, never ALL CAPS except the smallest labels.

DonarazDisplay · 700
Gift promotions that run themselvesTitle · 600
The marks, palette, type, and tone that make Donaraz feel like Donaraz, across the product, this site, and every surface we ship.Body · 400
Brand guidelines · v1.0Small · 400
FamilyFunnel Sans
Fallbacksystem-ui, sans-serif
Tracking−2% wordmark and titles · 0 body
CaseSentence case · never ALL CAPS

JetBrains Mono is for code.

Serial numbers, API snippets, tokens, and technical labels. Never for headlines or marketing body copy.

curl -X GET https://api.donaraz.com/v1/claims \
  -H "Authorization: Bearer $DONARAZ_TOKEN"
FamilyJetBrains Mono
Fallbackui-monospace, monospace
UseCode, tokens, serials, IDs
Logo & mark

A gradient D beside a clear wordmark.

The rounded tile carries the lilac glow across ink, with the D knocked out in a light-to-lilac gradient. Pair it with Donaraz set in Funnel Sans Bold.

DonarazDark surface
DonarazLight surface
DonarazTint surface

Download SVG

Vector files, outlined type, no font needed to open them.

Monochrome (light surfaces)

White (dark surfaces)

Usage

Six things never to do to the mark

Don’t

Stretch or distort the mark or wordmark

Don’t

Rotate, tilt, or skew

Don’t

Recolour outside the lilac palette

Don’t

Flatten the gradient into a single flat fill

Don’t

Place on low-contrast grounds

Don’t

Replace the mark with an emoji or a generic gift icon

Questions about the brand?

Reach out before shipping anything that carries the Donaraz mark. We answer fast and we would rather help early than correct later.

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