Creating Promotions
Dates, countries, products, claim form fields, terms and the promotion lifecycle.
On this page
A promotion is one campaign: a claim page with its own dates, countries, products, reward and rules. Create as many as your plan allows; each one gets its own link and its own claim queue.
Create a promotion
Press New promotion in the header (or Promotions → New promotion). The form is split into sections; on desktop the section list stays on the left with a Save button that is always visible, on mobile Save sits in a bar under the header.
| Section | What you set |
|---|---|
| Identity | Name and slug. The slug is the last part of the link, e.g. yourbrand.donaraz.app/en-nl/summer-deal. |
| Promotion type | The reward mode — see Promotion Types. Only the fields for that mode are shown. |
| Schedule & eligibility | Start, end of promotion and end of claim period; the countries (and provinces) where it runs. |
| Rewards | Gift products, cashback amount, voucher or Shopify gift card value, default shipping carrier. |
| Claim rules | Which products qualify and from which retailers (sales channels). |
| Claim form & serial | Required fields, proof uploads and serial number rules. |
| Content & legal | Short and long description, banner image, terms and conditions (text or PDF up to 20 MB). |
| Email overrides | Promotion-specific versions of the claim emails, per language. |
| Danger zone | Delete the promotion. |
Dates and statuses
A promotion has three dates:
- Start of promotion — the claim page opens.
- End of promotion — the purchase period ends. Products bought after this date don’t qualify.
- End of claim period — the last moment a claim can be submitted. Usually a few weeks after the end of the promotion, so late buyers can still claim.
Donaraz moves the status along automatically:
| Status | Meaning |
|---|---|
| Planned | Start date is in the future. |
| Active | Between start and end — claims are accepted. |
| Ended (claiming) | Purchase period over, claim period still open. Claims are still accepted. |
| Ended | Claim period over. The public form closes; you can still process existing claims. |
Times are entered in your own time zone and stored correctly for everyone else.
Tip: Staff with claim permissions can still submit a claim for a customer after the claim period ends, from the promotion’s Submit claim page. The claim is marked as submitted by support.
Claim form and serial rules
Under Claim form & serial you decide what claimants must fill in:
- Serial number — minimum, maximum or fixed length, plus a custom notice shown under the field. Serials are checked against your uploaded list when the product uses serial validation — see Auto-Verification.
- Proof of purchase — require an upload (JPG, PNG, WEBP, GIF or PDF).
- Retailer — tick Customer must choose sales channel when claiming to add a retailer picker. See Sales Channels.
- Custom instructions — rich text shown above the form.
Company-wide defaults for these fields live in Settings → Claim form defaults, so new promotions start with your usual setup.
Edit, duplicate and delete
You can edit a live promotion; changes apply to new claims immediately. Be careful with dates and qualifying products once claims are coming in. Deleting a promotion (in Danger zone) is permanent — consider letting it end instead.
Related
Ready to get started?
Create your first promotion and start rewarding your customers today.
Create your first promotion