Analytics

Every promotion page is measured by Donaraz itself — no extra tools or cookie-heavy trackers needed. Open Analytics in the sidebar to see what your promotions actually do.

What’s measured

Metric	Meaning
Views	Visits to your promotion pages.
Submissions	Claims submitted.
Conversion	Submissions ÷ views for the selected period.
Approvals / declines	Outcome of the claims, day by day.

The per-promotion table ranks your promotions, so you see at a glance which one performs.

Filters

Filter every chart by:

• Promotion
• Country of the visitor
• Device type (mobile, tablet, desktop)
• Browser and operating system, including versions
• UTM source, medium and campaign

Values the tracker couldn’t determine appear as (unknown). Choose a period with the presets (from 7 days to year-to-date) or a custom range.

Where traffic comes from

• Referrers — which websites sent visitors.
• UTM breakdown — sources, media and campaigns. Add UTM tags to every link you share — see Sharing & Embedding.
• Donaraz emails — links in claim emails carry utm_source=donaraz, so returning claimants show up separately.
• Styrar short links — clicks on branded short links are reported next to views and claims.

Claim path

On a claim’s detail page, Visitor path shows which promotion pages the claimant viewed before submitting. When someone claims on the wrong promotion (“I meant the other offer”), this shows what they looked at.

Third-party analytics

Want your own tools as well? Under Settings → Analytics 3rd Party you can enter the IDs for Google Analytics (GTag), Google Tag Manager and PostHog, plus ad pixels such as Meta, X, LinkedIn and Pinterest. Each field explains where to find the ID in that tool.

Tip: Compare conversion per channel, not just traffic. A channel with fewer visitors but twice the conversion is often the better investment.

Related

• Dashboard Overview
• Sharing & Embedding
• Styrar