Promotion Types
Product+, Cashback, Mixed gift, Giveaway and External — which one fits your campaign.
When you create a promotion you pick a reward mode. It decides what the claim form asks for and what happens when you approve a claim. You can change it later, but it’s easiest to get right before claims arrive.
At a glance
| Mode | Claimant gets | Claim form asks for | On approval |
|---|---|---|---|
| Product+ | A physical gift, a voucher or a Shopify gift card | Serial, proof, address (for physical gifts) | Label is created and/or the code is emailed |
| Cashback | Money back on their bank account | Serial, proof, account holder and IBAN (or account number + BIC) | Claim is ready for the next payout file |
| Mixed gift | A gift or voucher and cashback | Everything above | Both: label/code plus payout |
| Giveaway | A chance to win | Name, email and any fields you add | Approval marks the entry eligible; winners are drawn separately |
| External campaign | — | Nothing: the page links to your own campaign | No Donaraz claim handling |
Product+
The classic “buy product X, get gift Y” promotion. Link one or more qualifying products and choose the reward:
- Physical gift — shipped with your carrier. Choose how stock is handled (ship only, tracked inventory or claimant’s choice) — see Gifts & Stock.
- Digital only — answer No — digital rewards only to skip all shipping settings. Deliver voucher codes, or with a connected Shopify store turn on Generate gift cards in Shopify on approve.
Cashback
Claimants enter their bank details on the form; Donaraz never moves money itself. You export a payment file (SEPA pain.001 or CSV), upload it at your bank and mark the claims paid. Set the cashback amount and currency on the promotion. See Cashback Payouts.
Mixed gift
A Product+ promotion with a cashback amount on top — for example a free accessory plus €25 back. The claimant gets two separate emails: one for the gift or voucher and a cashback notice.
Giveaway
Anyone can enter during the promotion period, no purchase required unless you add a serial field. You review entries for eligibility, then draw the number of winners you set. Only winners get a gift, so stock is never reserved at signup. See Running a Giveaway.
External campaign
Use this when the actual campaign runs elsewhere (a partner site or retailer) but you want it listed with your other promotions. Enter the External campaign URL; the promotion page sends visitors there.
Related
Ready to get started?
Create your first promotion and start rewarding your customers today.
Create your first promotion